Exploit the Smoke & Mirror Technique

Japan based, Satoshi Itasake, of H22o430 Studio designed The Balloon Bench to be suspended in mid air. The design was visually inspired by the feeling of floating that the main character felt in the French movie, “Le Ballon Rouge”(1953). This film tells a story about a little boy that befriends a red balloon and romps through the streets of Paris. In reality the bench is suspended from the ceiling by 4 anchors concealed by the balloon shapes. Thus successfully creating the illusion that the bench is being lifted by only a few balloons.

Create a false idea of your own. Leave a deceptive impression. Or trick the senses. But play on the fact that things are not always what they seem.