In 2013, there is great symbolic value in creating new, environmentally beneficial life out of a consumer product. In line with increased ecologically sustainable activities there is now a phenomenon of products and services that quite literally contain new life inside. Rather than being discarded or even recycled (by someone else), these products can be planted and grown, with all the eco-status and eco-stories that come with that.
Sprout is a pencil that wants to be a plant when it grows up. Once the pencil becomes too short to use it can be planted: a seed capsule in the tip of the pencil dissolves upon contact with water, allowing the seed inside to germinate and grow.
So conjure a product that contains new life and remember symbolic, even playful statements of your values will resonate with consumers, too. Especially if they are seen as expressions of larger intent to take more meaningful action.
For more 2013 trends have a look at Trendwatching.com's 10 Most Crucial List.
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