Separate creative thinking from critical thinking. Don't form an opinion. Don't conclude. Decide. Estimate. Or rate. Simply suspend judgment. Remember there is no such thing as a bad idea. All ideas are potentially good. Even seemingly foolish ideas can spark off better ones. So treat ideas as inspiration to spark further solutions.
For a month, Barcelona-based design agency, Cunicode, made one coffee cup a day. Tweaking it so, in most cases, it retains its functionality. The 30 cups also make amusing artistic or conceptual statements.
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