Cut right to the chase and ask yourself whether your concept is working; or whether your design is effective. Either you’re getting the results you want, or you’re not. If not, the time has come to change your approach. Many creative breakthroughs occur when attention is shifted from one angle of a problem to another. Even if it feels unnatural a fresh approach usually stimulates a fresh solution. So make an alteration. Try a modification. Create a variation. Or revise. Amend. Or adjust your approach. But change direction.
With his playful approach innovative Spanish Product Designer, Hector Serrano, puts a new spin on familiar objects, materials and forms. His Superpatata looks like a balloon (or water bottle) but functions as a light and also as a pillow/bed warmer.
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