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Thursday, June 21, 2012

Innovation at the Bottom of the Pyramid


Stop being blinded by the status quo. Default consideration to design only for where the money is blinds you to a multitude of possibilities. Designing at the Bottom of the Pyramid limits your resources, promotes efficiency and genenerates a new way of seeing. Which engenders new thinking and results in innovation.

Watch the WAKAWAKALIGHT movie to experience the power of change of this remarkable solar powered LED light.

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